At Publix Northwest, effective strategy, efficient implementation and solid results is our aim for every client.
Publix Northwest delivers daily with an eye on the budget and powerful results.
We work with a broad scope of companies and entities locally, regionally and nationally in many industry sectors including health care, biotechnology/life sciences, public policy, environmental policy, nonprofit/trade associations, retail products and services, government affairs, and litigation support. Here are case studies of our award-winning work.
Oregon Bio in the news - The Oregon Bioscience Association retains Publix Northwest to execute branding, promotions and public policy work to continue its growth and success locally and nationally. Our team has implemented mission-focused messaging, launched government affairs outreach, placed dozens of media articles, branded unique networking events, established new graphic standards, and created the association's new Web site and social media footprint. The 2009 annual conference was the Oregon Bio's highest attended event to date.
Branding physician practices and hospitals – Publix Northwest's staff comprises experience in branding and building market share for some of Oregon's largest physician specialty practices in primary care, long-term acute care, ambulatory care, radiology, gastroenterology, urology, and multi-specialty clinics. Bringing key components of marketing success to the table, we develop market audits, identify key referral sources, review/create physician profiles, analyze communication and collegial exposure opportunities, implement professional contact strategies, and look to grow referrals and patient pipelines into the practice.
Medicare Part D prescription drug benefit statewide roll out – Publix Northwest conducts campaigns and outreach in all shapes and sizes. Our experienced staff has successfully rolled out major programs like the new Part D. For example, 2005 saw the biggest, most expansive public education campaign roll out, when the Medicare Part D prescription benefit came into being. Publix staff helped organize 35+ training events, providing 15+ legislator and congressional briefings, conducting enrollment sessions, promoting technical and lay information, creating newsletter and online copy, and placing dozens of media stories. Partners, including Oregon's senior health benefits volunteer corps, pharmaceutical companies' patient assistance programs, and community and patient organizations banded together to conduct coordinated statewide outreach, education and advocacy regarding the new prescription benefit. Many groups assisted in this effort to ensure that more than 80 percent of Oregon's 546,000 Medicare beneficiaries now have some kind of prescription insurance.
Health advocacy in motion - In the 2009 legislative session, the Publix Northwest team was charged with implementing a tobacco use cessation bill designed to mandate that health insurers provide cessation benefits. The Centers for Disease Control and Prevention estimates that smoking costs the United States $157 billion in lost productivity, and chronic medical care for adults and children. By creating a powerful coalition, engaging key allies and health providers, creating a messaging platform, gaining early vocal support from high-profile public policymakers, educating potential opponents, and supporting a strong grassroots appeal to legislators, Senate Bill 734 passed with a strong majority in both chambers. Oregon Governor Kulongoski signed the bill into law June 24, 2009. Now, Oregonians with or without insurance can now access these vital tobacco use cessation benefits, saving their health, the environment and resources.
Getting help to the people that need it most– Publix Northwest helps to tell the positive story of pharmaceutical innovation and research by building and fostering good relationships with its key audiences. In Oregon, we work to help patients, advocates and providers speak their voice about issues of cost, access and quality of health care resources. We have created public events and resource directories around access to medicine such as the Fibro Folks Oregon group. We build coalitions to help all Oregonians get access to the medicines they need. We engage local leaders and media in health care conferences, events, workshops, briefings and events to raise awareness and action about health reform, innovation, research and development. Current work entails Project Access Now, which works with local hospitals and clinics to underwrite the cost of medical care and prescriptions for low-income individuals in the Portland and Vancouver areas. Through these and other patient assistance programs, more than 81,000 Oregonians get access to their needed, vital prescriptions.
Getting the message out – Understanding how to communicate across racial, language, ethnic, cultural, age, geographical and income barriers is a key priority in rural Oregon. Prior work has included counseling a large primary education and childcare network in Oregon. The work included creating internal competency for strategic communications as well as the development, planning and implementation of public relations and promotional initiatives. We helped them analyze and audit their current communications, positioning opportunities, channels of communications, media coverage and online capabilities. A public relations plan was also developed and implemented, including a tool kit and key messages that were included in the organization's 2006 and 2007 annual reports.
In your community - Longstanding, proven work and relationships in the hospital sector was key in our success augmenting a Portland-area hospital's purchase and expansion of a primary care clinic. As investors began planning to purchase the former hospital out of bankruptcy and open the new hospital, strategic messaging was developed, and work was begun with local city officials and health care leaders to positively position the new hospital in the community. From the news conference about the purchase to the opening day and ribbon cutting festivities, the story was carried in local, regional and national media, garnering about 150 clips in its first six months of operations.
Public engagement is the key - "Together in action, YOU make the difference" was the key message spread in a huge, citywide campaign called NeighborSafe 2000. This award-winning pro-bono campaign tapped into a federal community-block grant to work closely with Portland's mayor and police chief. Success was widespread and unprecedented. Rolling out the full complement of communications tactics, such as a Web site, online program registration, brochures, giveaways, fact sheets, donated advertising, public service announcements, direct mail and substantial earned media, the extensive effort sought to ask residents to get active in maintaining safety in their own neighborhood. The project was a tremendous success with high attendance, heavy web traffic and a number of new "block captains." all while keeping the budget low.
Publix Northwest offers the following training, coaching, facilitation and industry expertise:
- Say it First, Say it Well - Executive coaching
- Speak for Success - Speakers training
- Reaching Today's Media Audience - Media and spokesperson training
- Social Media Here and Now
- Help is Here - Crisis communications
- Building Your Business Through Public Relations
- What's in Your Communications Cache?
- Connect with a Cause - Cause-related and social responsibility marketing
- This is Not Your Father's Strategic Planning Session - Scenario planning
- The State of the PR industry in Portland and in Oregon
Leading the leaders - In 2006, an Oregon-based nonprofit child abuse prevention organization asked Dianne Danowski Smith to develop and implement a comprehensive board development and planning retreat. Specifically, she developed a customized scenario planning training as well as targeted discussion curricula regarding goal setting and financial benchmarking. Initial verbal feedback ranked the training as highly informative and helpful to the ongoing work of the board. Formal evaluations gave high ranks for the program.
Training the trainers - A national training academy for leaders of community safety-net agencies chose Dianne Danowski Smith to conceptualize and implement core curricula for board members and agency executives throughout its 1100-agency network. The impetus goal was to provide progressive training for agency leaders in the new and untested areas of scenario planning, advocacy and outreach. Two full-day training exercises were assembled and implemented that met core competency requirements, and were designed to be immediately actionable at the agency level. To date, approximately 500 leaders have been trained. Evaluations have averaged 4.75 out of 5 possible points for relevancy, timeliness and leadership comprehension.